2022 | PRODUCT STRATEGY AND VISION
Designed a user journey to motivate users to adopt a camera-based finger-tracking system for applying beauty products on their face, resulting in enhanced product efficacy and accelerated visible transformation.
2023 | Consulting + UI/UX Design
Developed and implemented a global sales strategy to streamline sales and delivery of company's irrigation equipment catalogue, enabling farmers to quickly recover machinery and avoid crop delays
2021 | product design
Designed an interactive, gamified infrared thermometer for schools, reducing stigma and fear of temperature checks in young children, while enabling healthy segregation of students with alarming body stats.
2021 | brand design
Conceptualised a brand ethos for Extratte, a beauty and wellness brand that evokes the emotions and ambience of a dense entangled forest, where its rare flower extracts are sourced.
2021 | system design + UI/UX Design
A system design exercise in re-imaging 427 acres of public park land as a structure that integrates inclusive programming and community participation to promote economic and social growth of Lucknow
Research Writing
2021 | CRITICAL WRITING
Explored how the age-old art form practised by 'Kalai walas' of Lucknow exemplified a progressive mode of design thinking - unifying utility with sustainability, social inclusion, and community participation.
2021 | ARCHITECTURE DISSERTATION
This dissertation is an attempt to detangle Kevin Lynch's urban elements in an Indian city's context and analyze their place attachment for the development of an Interactive Street Structure
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Photo Gallery
shroffleon, mumbai
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