Global Aftermarket Sales Portal
DIGITAL TRANSFORMATION
Orchestrated the digital transformation for a global heavy engineering manufacturer's after-market sales portal by transitioning their sales process from a legacy website with limited functionality to a robust e-commerce platform powered by SAP Hybris
Business Requirement
Create an e-commerce platform for the sale of 13k irrigation equipment SKUs sourced from 9 manufacturing units to a global dealer network. The end goal is steadfast resolution of farmer's broken machinery so that the crop never takes a hit.
Design Goal
Enable quick problem identification, steadfast procurement and delivery of the spare parts to the dealer.
Expected Result
Enable self-checkout
by increasing product discoverability and information catalog.
Higher Product Assurance
while ordering from a system of complex machinery hierarchy
Order Optimisation
Smooth e-comm experience navigating complex shipment rules
Reduce CX Dependency
by brining in more transparency regarding order processing
A robust e comm platform..
The transformation..
Use the slider to view Before vs After
before
Weak feedback regarding Order processing
Fragmented workflows
Low Discoverability of input fields
User Journey didn't reflect Dealers' real-world flow
after
Optimised efficient workflows
motivated with pro-active data
Empowered user
Reduced CX dependency
Superior feedback loop - leading to high product assurance while ordering
NDA
Due to the sensitive nature of the work, various other artifacts supporting the project are not available for public sharing.
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