Extratte: the essence of being
"Extratte: the essence of being" is a visionary brand that immerses itself in the realms of beauty and wellness. It emanates a sense of luxury and an air of aspiration. Among its luxurious offerings, you'll discover oils, creams, and serums, carefully derived from the rarest flowers, discovered in the most extraordinary circumstances, from around the world.
Assignment
Create a brand ethos and associated product range, targeting luxury and high-end customers. Support this with packaging/visual merchandising design, ensuring a cohesive and visually appealing brand identity.
Team
Anu Sam
Girish Kumar
Saumya Gangwar
Role
Product Conception
Brand Design & Strategy
Visual Mechandising
Duration
4 weeks
Brand Video
A introductory video, taking you the through the journey of Extratte
Our Story
Pure. Potent. Proven.
We have instilled our faith in nature and that's where we draw our products from. Extratte deals exclusively in the rarest of rarest flowers, found in the remote corners of the world . We draw out the core essence of the flower to create a range of concentrates, creams, oils and serums
Our Source
From the forest.. earthy..
We have instilled our faith in nature and that's where we draw our products from. Extratte deals exclusively in the rarest of rarest flowers, found in the remote corners of the world . We draw out the core essence of the flower to create a range of concentrates, creams, oils and serums
Our Design
Simple and Sophisticated
The design reflects a simple and clean proposal, alluding to the artesian character and the natural essence that represents the brand.
"Less is more" was taken as the premise, not only with the aim of creating a minimalist image that provides status to the brand. but also to adopt a more sustainable path, trying to create pieces that could find their way back to its roots, nature
Concept
Coming full circle
The design reflects a simple and clean proposal, alluding to the artesian character and the natural essence that represents the brand.
"Less is more" was taken as the premise, not only with the aim of creating a minimalist image that provides status to the brand. but also to adopt a more sustainable path, trying to create pieces that could find their way back to its roots, nature
Vision
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