2022 · product strategy & vision · pre-sales concept

AR Skin Guidance

Reframing a skincare regime as a journal. A mobile app that uses AR to guide skincare product application on the face, adapting the regime to your day and keeping you consistent enough to see real results of the product.

CLIENT

P&G

Duration

4 weeks

Proactive Pitch

TEAM

UX consultant + UX lead & an AR engineer.

Deliverables

Customer Journey Map · Product pitch

Goal

To design a user experience that motivates regular and correct product use. An opening to turn correct application into felt efficacy, and felt efficacy into loyalty.

My Role

Identified the concept: skincare regime as a journal on mobile - a wholesome, conversational experience riding the cultural momentum of skincare as self-care.

Designed a skincare-centered user journey amalgamating business goals with Charles Duhigg’s Power of Habit framework, then distilled it into an MVP feature set for pilot.

Concept

What does your face, face?

Your skin is a response to your life. Your routine should be too.

Context-Aware Routine

Tell the app you had an outdoorsy day — sun exposure, time outside — and it quietly adjusts. A deep cleanse gets added, a light exfoliation reminder appears on alternate days for the next two weeks. No manual tweaking, no googling. The regime responds to the day you actually had.

The Whole Regime,
Not Just Our Products

Skincare is rarely one brand. The app accommodates your full routine — for non-brand products, you can log the step, set a timer, and follow your own technique. Guidance where we can give it, structure where we can’t. The whole journey, in one place.

Skin Diary

Photo galleries are full, unorganized, forgotten. A dedicated skin diary with visual records that builds over time creates a relationship with your skin, and makes the habit worth keeping.

The habit loop

Log daily

Earn a guided routine

See skin improve

Keep logging

Research

Where the idea came from.

An ongoing cultural trend

Skincare had become a daily act of self-care, not a chore — and still is. We borrowed that momentum: the app had to feel wholesome and conversational, never clinical.

Cultural

Colleague interviews

Talked to colleagues about their own routines to surface the gaps they feel in a regime — what’s confusing, what slips, and what never quite turns into a habit.

Qualitative

Conceptual screens

Three moments in the hand.

Today’s regime

Logs her context; the app adds a double cleanse for the pollution. Night routine + streak.

Guided · cleanse

In-situ AR guidance with a 20-second timer — double cleanse for a high-pollution day.

Skin diary

Before & after, % change and the streak — the proof that closes the loop.

Deliverables

What we handed over.

A concept pitch deck, an empathy map, and the end-to-end customer journey map

The Pitch Deck

20 Slides

Customer Journey Map

6 phases · end to end

MVP

Distilled Requirements for POC and Pilot

Prioritized the minimum feature set from the full journey to define what the pilot needed to demonstrate — enough to close the loop and nothing that didn’t serve correct application driving perceived efficacy.