Hello,
I'm Saumya—a craft enthusiast turned architect turned designer.
As a user experience advocate, I help brands and businesses tell powerful user-centric stories by means of their products and systems. I believe every technological advancement has the potential to enhance some facet of our evolving lives, and it's the designer's responsibility to refine user experiences and touchpoints which tell that compelling story to support it.
That's where I come in.
While titles and disciplines may be transient, my work finds its place in UX design, visual interface design, and business strategy. I aim to make products and systems that resonate with how users intuitively perceive things. And, this is what I strive for in everything I create. My communication skills play a vital role in my functional excellence and creativity. And it enables me to pitch compelling stories to clients and secure conversions.
Experience
Sr. UI/UX Designer
March 2023 - now
Global Aftermarket Sales Portal for Advanced Irrigation Products
B2B Digital Transformation
For large-scale irrigation systems crucial to commercial farms, maintenance and mechanical failures pose a significant challenge. The downtime of these systems can have adverse effects on the crop's yield.
Crafted user journeys and supporting UI for equipment dealers to accurately identify and order farm-required parts from a 13k SKU catalog. Streamlined shipping information overview for a 95% reduction in CX calls.
Designed global sales portal UX for heavy-engineering irrigation equipment to be shipped worldwide from just 9 locations
Collaborated with analysts to streamline business logic for UX, backend and front-end OOTB tools. Worked with taxonomy experts to identify essential attributes for user’s accurate identification and ordering.
User Research
Business Requirement Gathering
User Journey
Task-flows
UI Design
Sr. Associate
June 2022 - March 2023
Presales
Part of the core team responsible for securing deals and bids, estimated and designed UX for 15+ RFPs, RFIs - in sectors of RCM,BSFI, Real Estate and Manufacturing Landscape.
Crafted proposal stories which leveraged psychological touch points to sell real estate aspiration, motivate enhanced skincare and healthcare through emerging tech. Also, helped optimize e-commerce supply chain into a seamless online global client service.
Designer
Feb 2019 - June 2019
SPOC for the design management and execution the entrance complex for a renowned factory in Kajarat. The brief was to give as a compelling visual break on the otherwise mundane highway drive. We explored materiality as a concept. Using fly-ash bricks with an angular facia-clad on the outside, we created a staggering effect.
Education
School of Planning and Architecture, New Delhi
Bachelors of Architecture (B.Arch)
Aayojan School of Architecture, Jaipur